Communicating science

what do we mean by “how much oil is left” in the gulf?

If Shakespeare were alive today, he might suggest that PR/branding/marketing people should go before lawyers. The spin doctor’s job is to make their company look good – even when it shouldn’t. The existence of spin doctors is reason number one why we must fix our badly broken education system. If science teaches one thing, it is skepticism: People shouldn’t be so anxious to be told what to think.

Scroll to Top