The ‘Golden Fleece’ awards made perfect sense in the abstract: identifying places the government was wasting taxpayer money, and even better if you can make it seem terribly frivolous. The execution of the idea, however, often failed due to an arrogance, if you will, in believing that anyone can look at the title or summary of a scientific grant or paper and decide whether it is ‘worthy’.
If Shakespeare were alive today, he might suggest that PR/branding/marketing people should go before lawyers. The spin doctor’s job is to make their company look good – even when it shouldn’t. The existence of spin doctors is reason number one why we must fix our badly broken education system. If science teaches one thing, it is skepticism: People shouldn’t be so anxious to be told what to think.